While aggregated clicks are still counted, the amount of engagement on your videos play a huge role like the likes, dislikes, comments, watch time, shares, views on other sites, engagement on other sites. This required YouTubers to create better videos with more engaging content in order to rank higher.
點擊
like
dislike
評論
觀看時間
分享到其他地方(影片的擴散)
Make your videos at least at least 2 minutes in length; it’ll be really good if it’s 10 but don’t compromise the quality for Watch Time. If your viewers are engaged in your video for a longer duration, your videos will rank better. But if you’re just stretching your videos for this, you won’t be able to keep a user on your video and they won’t rank well.
最少兩分鐘
十分鐘非常好
Video Name
Select finished video file that you will upload. Rename the file Video Title.
And then right click on the file and select “Get Info/Properties”.
Then go to “Details”.
Add some tags related to the content.
Under “Title” or “Name & Extension”, name the file which includes your top 2 keywords.
Write a short description of your video in “Comments”
先編輯好影片檔案 meta 在上傳
Description
Make it at least 200 words.
Use synonyms for your keywords.
Don’t stuff keywords or you won’t rank.
Write a different description for each video. Or it’ll go down as duplicated content.
Write out the video transcript using some software.
Make Playlists
Customise Thumbnails
Take advantage of Social Media
Search engine optimisation (SEO) has 3 facets:
On-page SEO– As in how your website is structured, image tags, keyword density, tags, etc.
Off-page SEO– Other domains that link back to your website.
Relevance– As in how many people found it helpful. This is measured by Social media engagement, like how many people liked it, shared it, etc. Make this process easier by syncing your YouTube account with your social media accounts, and post your videos on your profile and relevant pages.
Make Your Channel Page Pretty
YouTube sees a channel without a profile picture, header, description and links as spam. It is an additional ranking hack, adds a pop to your channel, and can show what your videos are about.
Add links to all your social media accounts.
Add a nice and relevant channel image and banner.
Write a long description in the about section (include synonym keywords).
Subscribe to similar channels.
Share Links
For beginners trying to understand SEO, stick with low competition/long tail keywords.
The hacks laid out above will rank any low competitive or long tail keyword. If you want to rank your video for added competitive terms you have to embed the HTML on other sites and build links to your video.
But make a few high-quality links steadily instead of spamming all at once. You can use link sources such as:
Private blog networks (PBN)
Other blogging sites like WordPress, Blogger, Tumblr
Social bookmarks
Guest posts
Your own site
Comment links on relevant places
Pinterest pins
利用其他 social mdeia 或管道增強曝光
TAGS
Tags aren’t the most important, but they help a lot. They help YouTube and Google learn what your video is about. Targeted tags not only help you rank for your target keyword but get you to you show up more often as a related video in the sidebar area of YouTube. When someone’s watching a video with a similar tag as your video then you’re added to the sidebar.
下 tag 會幫助你顯示在其他相似 tag 的 video 旁邊的側邊欄
Types of Tags:
Tags are another important way to get ranking in youtube search, here are few tips to put tags in your video-
List Specific Tags first: These are one-word keywords that represent the topic at hand. If YouTube gives you pre-filled suggestions that are essentially what you want, then use those, but also use the same words in a generic way.
List Generic Tags: These are words like how-to, tutorial, and vlog. YouTube offers suggestions, so use them.
Also, Long-Tail Tags: These are multiple-word tags. You can just copy the title and use it as a tag, leaving out conjunctions and prepositions (such as “of,” “in,” “and,” etc.), because YouTube ignores these words.
Don’t miss the Misspellings: Derral misspells words on purpose because people search for these words. For eg. Some tags like these: “Ellen Show” and also “elen show” , “ellen degeneres” and “ellen degenrous”
先是重要的特殊專門的 tag
再來是一般的 tag
再來是長尾的 tag
最後加上一些容易拼錯的 tag
More Dos and Dont’s:
You can only use 500 characters in your tags.
Don’t use misleading tags as this process will end up working against you in the search algorithm.
YouTube uses the meta information to do a quick assessment of your video, then it ignores your meta data. However, when the meta data is updated, it can help you in search after a few weeks when YouTube inventories the data again.
If you use repetitive keywords across all your videos, they will have a higher likelihood of referring to each other in the suggested videos column on the right of the page. Setting default tags from settings can make that process easier.
